A simple brick-and-mortar business is simply not enough nowadays. In order to get more traffic and generate better business revenue, a solid online presence is absolutely necessary. Having a good website in this regard is quite valuable in this regard. However, not everyone who ventures digitally is destined to succeed. This is due mainly to having a poorly-functioning website, leaving users with a bad user experience each time they visit. In order to triumph in the world of online marketing and sales, we have to remember that a good website lies on 3 important things:
- A quality web design
- SEO
- Good hosting (of course!)
In today’s age, you need to have hosting that is superior when you are trying to get an organic ranking for SEO in Orange County. Fortunately for you, we at Drive Traffic Media have what it takes to teach you how to master Orange County website design to help your business thrive on the World Wide Web.
Web Hosting 101
There are several factors you need to keep in mind when planning to create a successful website (because let’s be real, nobody plans for failure!). First off, your website needs to be super fast. The speed of your website is extremely important because nobody is going to have the patience to wait for a site to load for 10 or even 5 seconds. If you want to appear on search engine results, this will not happen if your website isn’t living life in the fast lane. You must also ensure that your website is completely secure. Since potential customers will likely be filling out their personal information through your website’s forum, the element of cyber security is critical. You will want to get your own IP address not only for security purposes, but this will also be key in your business’ website making it to a top Google ranking.
One critical element of fast design is ensuring that all images displayed on your website are optimized properly. They should be compressed files for your website to load fast on mobile and desktop. It is ideal to have compression software installed on your website. It should also propagate the images as you scroll down the website. Our web developer team at Drive Traffic Media will install a code on your website that will help you achieve this. We also use software that will help you and your website visitors to see the images and text as you scroll down easily and efficiently. It will also cache for you automatically. We use the highest quality software to achieve this and it highly increases your website speed on mobile and desktop.
How downtime can harm your business and profit
Downtime for your website is usually due to a virus or malware. When your website is down, it makes potential customers unable to reach you. This of course means less business which is critically bad for you as an owner. Viruses spreading is essentially inevitable. Think of it this way: we practice healthy habits to decrease the likeliness of illnesses and viruses spreading to our bodies. It’s almost as if you have to treat your website like it’s a living entity. So when this happens, you are going to need the best software that deletes malware and viruses automatically. Our company uses the highest quality software that deletes malware and website viruses. Larger viruses might not be able to be deleted automatically, but our software sends out an alert so we can delete it manually.
Recommended Reading
Techie Diaries has also published a fantastic article explaining the importance of web hosting.
We are your Digital Marketing Agency in Orange County
There are many other factors in Orange County website design to ensure that your site is well-optimized. If you are interested in premier hosting and web design that will have more customers come flocking to you, give us a call at Drive Traffic Media (949) 800-6990 or fill out a form here on our website. We will get an appointment scheduled so that you can speak to our specialists and get a quote for your web design needs – completely free!
